ESPN & IBM

Fantasy Football Problems

Set your lineup with help from IBM Watson
 

ESPN Fantasy Sports app is the #1 Fantasy app in the US. But Fantasy Football still has its problems. Players can pick up injuries, experts are often wildly inaccurate and fans play with their heart, not their heads. So, ESPN and IBM Watson teamed up to help make player predictions less fantasy and more fact.

These 15” TV spots highlight how IBM Watson goes beyond opinions and guesswork, to analyze millions of data sources to predict whether a player will Boom or Bust.

Lineup Indecision
with Mike Greenberg
Blind Loyalty
with Passionate Football Fans
Favoritism
with a Proud Mom
Player Injuries
with Stephania Bell
Creative Direction: Joe Fox
Creative Direction: Ricky Bowry

Director: Rick LeMoine  //  Editor: Gavin Mackenzie  //  Executive Creative Director: Josh Combs  //  Group Creative Director: Resh Sidhu, Dinesh Kapoor  //  Creative: Graham Davis  //  Project Management: Wesley Bressette