To announce the launch of Android’s KitKat operating system, we wanted to do something that would attract the attention of its audience. So we poked fun at Apple. This award winning campaign is pretty pun-tastic, but it went down a treat. We even managed to get our very own hashtag trending just from the small print. #GrannyEyed.
Kit Kat’s Chief Breaks Officer gives us the low-down on the future of confectionary.
Creative & Copywriter: Joe Fox
Creative Director: Barry Christie // Art Director: James Keane // Client Services: Sallianne Brown, Ant Hill, Sonali Fenner // Project Manager: Joseph Bassary