LIV Golf
Long LIV Golf
Redifining the future of Golf
Golf is a sport steeped in tradition, with the laws of the game remaining relatively unchanged. But in 2022, when LIV Golf burst onto the scene, it was met mixed reactions – some golf purists were apprehensive, but many others were excited to see the sport evolve.
‘Long LIV Golf’ is more than just a tagline, it’s a rallying cry. A movement that celebrates the passion and exciting future for this great game. And the endless possibilities that lie ahead.
Global launch spot of Long LIV Golf
:60 spot ‘A Few Thoughts’ debuted during Superbowl LIX
To launch Long LIV Golf, we looked to people who know the game best to help define what the future of golf looks like — the players and the fans.
A Brand with a Vision
A new game with a new identity
Long LIV Golf is full of attitude, and the branding is no different. Bold imagery, bright colours and headlines with swagger have given LIV Golf license to show the sport in a whole new light.
Creative Direction: Joe Fox
Creative Direction: Ricky Bowry
Executive Creative Directors: Dan Oliva & Scott Mahoney // Design: Jason Wong // Strategy: Thomas Freeland // Director: Anthony Mandler // Client Services: Josh Freeland, Raquel Devariel, Jessie Nuzzaci // Executive Producer: Patrick O’Brien // Production: Arcade Edit, Arts & Sciences