The Fanatics Flag Football Classic brought together elite athletes, global personalities and a new generation of football fans for a fast-paced showcase of the sport’s evolving format.
Created by Tom Brady, Fanatics, FOX Sports and OBB Media, the inaugural event took place at BMO Stadium in Los Angeles and aired live on FOX Sports and Tubi, with Kevin Hart and Druski hosting the broadcast.
The project page is WIP and will continue to be updated.
The first-of-its-kind competition featured three 12-player teams: two made up of current and former NFL stars alongside elite global athletes, and one represented by USA Football’s reigning World Champions. The result was a world-class showdown between some of the biggest names in sport and the best flag football players in the world.
Players included Saquon Barkley, Stefon Diggs, Davante Adams, Odell Beckham Jr. and Rob Gronkowski, with teams captained by Tom Brady, Jalen Hurts, Jayden Daniels and Joe Burrow, and coached by Sean Payton and Kyle Shanahan.
As the inaugural event, the creative challenge was to build the visual and cultural foundation from scratch.
My role was to lead the creative development of the event’s brand world, creating the master brand toolkit that would be used across print, digital, social and broadcast. This included developing the overall event identity, team names and team branding systems, as well as designing a custom winners trophy.
I also oversaw concept development and production across athlete content and partner brand activations for Oakley, Cash App, Raising Cane’s and DICK’S Sporting Goods, helping turn the event from a one-off showcase into a fully branded entertainment property.
The result was a new kind of football event: high-energy, talent-led, broadcast-ready and built to introduce flag football to a broader global audience.