Asgard’s Wrath 2

Enter Chaos

Asgard’s Wrath 2 is the world’s most ambitious Virtual Reality game. The biggest game launch in Meta’s history. But in reality… no one is waiting for it. VR is still seen as a niche platform for the few, not the many. 

So, how did we introduce the world to a game they can only experience while wearing a headset they don’t yet own? We turn virtual reality into an IRL reality, by bringing the chaos from inside the game, out into our world.

The project is hot off the press, this page will be updated with more info soon.

Chaos at The Game Awards

A portal in the sky over Downtown LA

As our reality becomes more fluid, and our virtual worlds expand into our real world, we wanted to create a campaign moment that lived in both – disrupting the digital realms as well as the physical

As attendees left the awards, a giant, 300 square-foot portal ripped open the Los Angeles skyline, filled with Loki and his beasts. For the first time, people could witness Loki’s chaos and his army of beasts in real life, blurring the lines of fact and fiction, disrupting the digital and physical realms.

Worlds Collide

We wanted to show how it feels to be fully immersed in the world of Virtual Reality. To show how real it feels when the chaos is not just at your door, but in your face.

Play as The Cosmic Guardian
Play as Cyrene
Chaos at the NBA
Chaos in the Streets
Creative Direction: Joe Fox
Creative Direction: Ricky Bowry

Executive Creative Directors: Gustavo Sarkis  //  Creative: Catherine Nguyen, Ian Nettleton, Hugo & Dean,  Designer: Mark Brinn, Azusa Kobayashi, Brenda Cho  //  Strategy: Jennifer Green, Cam D’Auria  //  Director: Johnny Likens  //  Client Services: Susannah Keller, James Campbell, Elliot Falconer, Shamika Gentle, Andrew Helms  //  Project Management: Tulika Sodera //  Executive Producer: Bruce McDonald, Jeff Yeatman  //  Producer: Mike Woodall  //  Production: Method Studios, Kaleida