Mach-E v Everything

Dear World, challenge accepted.

When Ford announced it was electrifying its iconic Mustang, the internet wanted to know how it stacks up against the competition. Search engines lit up with requests for Mustang vs Tesla, Mustang vs Mach-E, Mustang vs Audi E-Tron, and more. So in true Mustang spirit, we didn’t want to do more than merely respond to the doubters, we wanted to silence them. With Mustang Mach-E vs. Everything. 

The Campaign
Mach-E v Gravity
Mach-E v Rocket Science
Mach-E v Pit Crew
Mach-E v Lightning
Mach-E v DNA
More than a Mustang

To help excite and engage the Mach-E’s new target audience we launched a digital ‘Zine that went behind the scenes of the Mustang Mach-E vs Everything campaign. Unreleased imagery and details on the stunts helped show those who had placed their order what they were getting, and those who hadn’t, what they were missing out on.

Creative Direction: Joe Fox
Creative Direction: Ricky Bowry

Executive Creative Directors: Phillip Sicklinger, Alex Booker // Creative Direction: Rob Conception, Meredith Karr // Jnr Creative: Sabrina Ghantous, Georgia Murphy // Account Team: Cara Duffy, Liz Boone, Allison Piper // Producer: Melanie Cornish, Diane Hill // Project Manager: Dan Brown //Production Co: 1stAveMachine // Directors: Bob Partington, Aaron Duffy // Editorial: Friendshop! // Editor: Alex Pirrone // Asst. Editor: Lily Kleinman