Ray-Ban Stories & Meta
The Gift of Now
Capture. Share. Listen
With Ray-Ban Stories, the first ever Smart Glasses by Ray-Ban, powered by Meta, you can shoot photos, take videos, or listen to music, all with a simple tap.
Our Ray-Ban Stories holiday campaign features incredible creators from all over the world. Bringing to life the magic of the holiday period as they stay in the moment, capturing and sharing the unmissable yet fleeting holiday period. This holiday season, give Ray-Ban Stories. Give the Gift of Now.
Demonstration Through Inspiration
We wanted our collection of short films to do more than educate the public on what the product can do. We wanted to inspire them — and show how each moment can be worth capturing if you stay in it — and avoid reaching for your phone.
Ray-Ban Stories x @Elladj Balde
Ray-Ban Stories x @TheBakeKing
Ray-Ban Stories x @AJ Clementine
Stills Full of Life
Alongside film, we captured iconic shots for social that feel more fashion than tech — further supporting that these smart glasses are for everyone for every moment.
Behind The Scenes
Try Before You Buy
No matter how good an ad is, you need to try glasses on. So we created an AR filter that lets you try on three different pairs. Here’s the demo for the site, proudly demonstrated by the one and only Bence.
Show Time in Time Square
When we launched, the 3D billboard in Time Square was hitting the headlines. And the team, not including us, worked tirelessly to create this incredible piece of work. Shout out to Bart Mol, Ira Oksman, and Mark Brinn.
Creative Direction: Joe Fox
Creative Direction: Ricky Bowry
Executive Creative Directors: Dave Cuccinello, Dave Povill // Creative Direction: Bart Mol // Designer: Mark Brinn, Azusa Kobayashi // Strategy: Benjamin Bass, Cam D’Auria // Director: Jaron Albertin // Client Services: Shahnaz Shroff, Annie Sherbon, Kelsey Quinn // Project Management: Eric Stern // Executive Producer: Kim Kietz // Producer: Esther Lee // Production: Smuggler