Personal Project

WORK WEEK

A one-of-a-kind concept, blending multi-discipline fitness, endurance and adventure at scale.

We co-founded an endurance event from the ground up. Turning an idea on a napkin into a multi-day endurance event that spanned rivers, mountains, lakes, and canyons—earning regional and national coverage along the way.

We created WORK WEEK because we believe that hard work pays off. That the transformative power of fitness and outdoor adventure can create personal and global change through sustained effort and hard work.

WORK WEEK is a test of resilience—a chance to overcome obstacles, unlock potential, and chase bigger dreams. We Live To Work.

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WE ARE STILL RECAPPING THE 2025 EVENT. THIS PAGE IS JUST A TASTER OF WHAT WE ACHIEVED AND WILL BE UPDATED SOON, ALONG WITH NEWS OF 2026. THE WORK NEVER STOPS.
7 Marathons. 7 disciplines. 7 days. 7 charities.

7th April – 13th April 2025. The American Southwest.

The inaugural WORK WEEK was a huge success for us and our charity partners. Here’s a snapshot of a few of our favorite WORK WEEK numbers. 

7 Marathon Efforts

Over 7 days, the athletes traversed over 300 miles – Skiing, Cycling, Running, Kayaking, Hiking and Paddle Boarding. All in the name of change.

These daily recaps were filmed, edited and posted at the end of each day to keep the audience following along with the story in realtime.

Brand Partnerships

We were able to secure 10x global brand partners for WORK WEEK. Creating viral content for multiple brands. 

We created bold, integrated content for our partners that felt fresh and authentic to both brands—all concepted, shot, and produced in-house. Through a mix of paid collaborations and product sponsorships, we delivered over 100 pieces of organic branded content that reached over 225,000 views. 

A Story Worth Sharing

Documentary coming soon

WORK WEEK is more than an endurance event. It’s a story of individual and collective triumph. We’re working on a documentary that tells the story of how 7 everyday athletes tackled 7 marathons in 7 days, in their own words. Watch this space. 

Co Founder: Joe Fox
Co Founder: Ricky Bowry

Production: Amiga Studios