Personal Project
WORK WEEK
A one-of-a-kind concept, blending multi-discipline fitness, endurance and adventure at scale.
We co-founded an endurance event from the ground up. Turning an idea on a napkin into a multi-day endurance event that spanned rivers, mountains, lakes, and canyons—earning regional and national coverage along the way.
We created WORK WEEK because we believe that hard work pays off. That the transformative power of fitness and outdoor adventure can create personal and global change through sustained effort and hard work.
WORK WEEK is a test of resilience—a chance to overcome obstacles, unlock potential, and chase bigger dreams. We Live To Work.
Co Founder: Joe Fox
Co Founder: Ricky Bowry
Production: Amiga Studios